Channel U Lovers' Club

  • Client: Mediacorp Channel U
  • Agency: CRITICA 
  • Roles: Sequential Art

Seven male idols, five drama series, one promo.

Young, hip and over the top illustrations of male heartthrobs were created to form a fantasy world appealing to a younger generation of Chinese Singaporeans. Idol images of the actors were also sugar coated by the larger than life illustrations, enticing female viewers.

This challenging combination spot promotes not only the various television shows, but also contributes to the channel branding. Vibrant colours and energetic animations bring a youthful pulse, livening up the channel atmosphere.